This Tailor began 2012 as an experiment for journalist Dominique Fong. Here, she writes about the intersection of fashion, technology and business.

Her illustrations borrow from elements of whimsical fantasy – fairy tales, faraway lands and what dreamers might imagine in the haze of slumber. For example, the wall of an abandoned red brick building might inspire the texture of a bustier. These ideas, including plays on bold colors, unusual textures and industrial architecture, are reworked into conceptual garments an adventurous woman might wear.